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"WHO: Ethical Criteria for Medicinal Drug Promotion, 1988" [2005] ELECD 343; in Tully, Stephen (ed), "International Documents on Corporate Responsibility" (Edward Elgar Publishing, 2005)

Book Title: International Documents on Corporate Responsibility

Editor(s): Tully, Stephen

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781843768197

Section: Chapter 120

Section Title: WHO: Ethical Criteria for Medicinal Drug Promotion, 1988

Number of pages: 4

Extract:

120. WHO: Ethical Criteria for Medicinal Drug
Promotion, 1988

Commentary: The Ethical Criteria (WHA Resolution WHA41.17) identifies the
roles and responsibilities of inter alia pharmaceutical manufacturers and distributors,
employers of medical representatives and advertisers with respect to promoting
medicinal drugs. The Appendix contains a sample drug information sheet: see further,
WHO (1985), `Second Report of the WHO Expert Committee: The Use of Essential
Drugs', Technical Report Series No 722. Other tools include WHO (1999),
`Guidelines for Drug Donations', WHO Doc WHO/EDM/PAR/99.4 (2nd edn); WHO
(2000), `Operational Principles for Good Pharmaceutical Procurement Supply and
Marketing', WHO Doc WHO/EDM/PAR/99.5. See also, the series of WHO Policy
Perspectives on Medicines: No 2 on access to essential drugs (in preparation); No 3
concerning globalisation, TRIPS and access to pharmaceuticals, WHO Doc
WHO/EDM/2001.2 (2001). See generally, WHO (2000), `Medicines Strategy:
Framework for action in essential drugs and medicines policy', 2000­2003, WHO
Doc WHO/EDM/2000.1 which updated WHA Resolutions WHA39.27 (1986) and
WHA21.41 (1968). See also, the Medical Lobby for Appropriate Marketing (MaLAM),
the International Federation of Pharmaceutical Manufacturers' Association (IFPMA)
and www.who.int.



Objective
2. The main objective of ethical criteria for medicinal drug promotion is to support and
encourage the improvement of health care through the rational use of medicinal drugs.


Applicability and Implementation of Criteria
4. These criteria constitute general principles for ethical standards which could be
adapted by governments to national circumstances as appropriate ...