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"Subject index" [2006] ELECD 252; in Phillips, Jeremy (ed), "Trade Marks at the Limit" (Edward Elgar Publishing, 2006)

Book Title: Trade Marks at the Limit

Editor(s): Phillips, Jeremy

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781845427382

Section Title: Subject index

Number of pages: 4

Extract:

Subject index
Acquiescence 22 Consumer perception 58, 128, 148,
Ad words 31­3 176­8, 180, 223
Additional trade mark 127, 128, 129 Consumer protection legislation 234
Advertising regulation 243 Copyright 254, 257­9
Appropriation of brand magnetism 215 Correct use by brand owner 260­62
Arbitrary terms 186 Criminal law, enforcement and 264
Arsenal case 14­16, 86, 113, 146, 218, Critical websites 162, 218
254­5
Deceptive signs 29­30, 225
Berne Convention 5 Denigration, use of mark for purpose of
BMW case 13, 18, 44, 116­29, 141, 238, 275
267 Derivative products 189
Brand, acquisition costs 200 Description, use as 17, 27
Brand, `emotional' attributes 202, 217 Descriptive terms as trade marks 147,
Brand, extinction 247 185, 223, 260
Brand, `functional' attributes 202 Descriptiveness, meaning of 147
Brand, hijacking by subgroups 209 Design rights 254
Brand, use by opinion-formers 209 Detriment to reputation 78, 114
Brand development, high cost of 250 Disclaimers 193
Brand differentiation, need for 204, Distinguishing marks 272
259 Domain name, use in 162
Brand protection correlated with
competitiveness 251 Earlier local rights 23
Brand responsibility 205 Endorsement 203
Essential function of trade mark 9, 73,
Changed nature of goods bearing trade 86, 98, 113, 122, 138
mark 130, 132 see also Exceptions, need for limitation on 7, 279
Repackaging Exclusivity of trade mark use 5
Chavs 209 Exhaustion 19­20, 107­8, 122, 130­32
Choice of mark 174­5, 247­51, 260 External transit see Importation
Choice of name, risk ...