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"Index" [2010] ELECD 145; in Graber, Beat Christoph; Burri-Nenova, Mira (eds), "Governance of Digital Game Environments and Cultural Diversity" (Edward Elgar Publishing, 2010)

Book Title: Governance of Digital Game Environments and Cultural Diversity

Editor(s): Graber, Beat Christoph; Burri-Nenova, Mira

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781848446830

Section Title: Index

Number of pages: 16

Extract:

Index

Acar, A. 239 advertising in digital games, and AVMS
Adorno, T. 146 Directive 242­51
advertising in digital games 27­8, and analogue concepts for digital
237­68 games 257
and `Asian Model' 238 implementation of 261­6
as audiovisual commercial and in-game product placement
communication 245­51 247­50, 265­6
and competition with traditional and in-game sponsorship 250­51,
media 239 252, 265
constitutional significance of cultural mutual recognition relationships
diversity 253­4 261­3
cultural diversity definition 239­40 advertising in online games (AOG)
cultural diversity on online games description 243­5, 246­7
markets 257­61 and separation of advertising and
cultural diversity and regulation of programmes 255­6
advertising in digital era 255­7 transparency in the digital
and EC governance, unresolved environment 256­7
issues 241­2 Akerlof, G. 159
free-to-play games 237­8 Alston, P. 217
games-on-demand services 246­7 American Amusement Machine Ass'n v.
governance and cultural diversity Kendrick 77, 225
252­5 Amstutz, M. 165, 166
governance in digital game Anderson, C. 85
environments 251­61 Andrejevic, M. 130
in-game product placement 244, Aoyama, Y. 52, 62
247­50, 258­9, 265­6 Appadurai, A. 47, 105
in-game sponsorship 244­5, 250­51, Apple 6, 7, 61
252, 265 Arlandis, J. 155
pre-game, inter-level, and post-game Arlidge, A. 114
advertising 245 Ashmore, R. 142, 144
and role-playing games 260­61, 265 Atari 6, 57
scepticism about advertising, ...