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Xue, Hong --- "Multinationals’ Global Governance on the Internet" [2012] ELECD 203; in Rosén, Jan (ed), "Individualism and Collectiveness in Intellectual Property Law" (Edward Elgar Publishing, 2012)

Book Title: Individualism and Collectiveness in Intellectual Property Law

Editor(s): Rosén, Jan

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9780857938978

Section: Chapter 12

Section Title: Multinationals’ Global Governance on the Internet

Author(s): Xue, Hong

Number of pages: 18

Extract:

12. Multinationals' global governance
on the Internet
Hong Xue*

When you cross the border, the game will be same but the rules will be different.
(An advertisement at Stockholm-Arlanda Airport)

Multinational corporations have been governing the world indirectly
through lobbying and other means. Businesses are seen actively involved
in not only technological standard-setting but law-making. All through
the formation process of the TRIPS Agreement, the pharmaceutical
industry, software industry, music industry, Hollywood and interna-
tional brands industry had monitored the agenda-setting, negotiation
contents and final result to secure their intellectual property interests.1
Nothing has been changed at the time of the Anti-Counterfeit Trade
Agreement. When the draft text was kept from the public, the United
States Trade Representative (USTR) stated that it had "consulted with
an array of experts from various IP and tech industries."2 The trustwor-
thy insiders who had the privilege to access the draft were from leading
businesses (Google, eBay, Sony, Time Warner, etc.), the Industry Trade
Advisory Committee on Intellectual Property Rights (Motion Picture
Association of America, Inc., International Intellectual Property Alliance,
International, Recording Industry Association of America, Entertainment
Software Association, etc.) and the Industry Trade Advisory Committee
on Information and Communications Technologies, Services, and
Electronic Commerce (Software and Information Industry Association,
Verizon Communications Inc., etc.).3


* Hong Xue, Ph.D of Law, Professor of Law, Director of Institute for the
Internet Policy & Law, Beijing Normal University, China. The chapter is based
on the presentation made at ATRIP 2010 ...