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Blodgett-Ford, S.J.; Barfield, Woodrow; Williams, Alexander --- "Advertising legal issues in virtual and augmented reality" [2018] ELECD 1386; in Barfield, Woodrow; Blitz, J. Marc (eds), "Research Handbook on the Law of Virtual and Augmented Reality" (Edward Elgar Publishing, 2018) 421

Book Title: Research Handbook on the Law of Virtual and Augmented Reality

Editor(s): Barfield, Woodrow; Blitz, J. Marc

Publisher: Edward Elgar Publishing

ISBN: 9781786438584

Section: Chapter 14

Section Title: Advertising legal issues in virtual and augmented reality

Author(s): Blodgett-Ford, S.J.; Barfield, Woodrow; Williams, Alexander

Number of pages: 50

Abstract/Description:

Virtual and augmented reality can be used to project advertisements in the real or virtual world. This chapter discusses case law, statutes, and regulations that apply to advertising in virtual and augmented reality as well as the possible evolution of the current law due to new challenges. Particular issues of interest include the Lanham Act, nuisance law, virtual trespass, right of publicity, and copyright.