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Blodgett-Ford, S.J.; Supponen, Mirjam --- "Data privacy legal issues in virtual and augmented reality advertising" [2018] ELECD 1387; in Barfield, Woodrow; Blitz, J. Marc (eds), "Research Handbook on the Law of Virtual and Augmented Reality" (Edward Elgar Publishing, 2018) 471

Book Title: Research Handbook on the Law of Virtual and Augmented Reality

Editor(s): Barfield, Woodrow; Blitz, J. Marc

Publisher: Edward Elgar Publishing

ISBN: 9781786438584

Section: Chapter 15

Section Title: Data privacy legal issues in virtual and augmented reality advertising

Author(s): Blodgett-Ford, S.J.; Supponen, Mirjam

Number of pages: 42

Abstract/Description:

This chapter discusses US and European data privacy and data protection case law, statutes, and regulations (including the General Data Protection Regulation) that apply to advertising in virtual and augmented reality, as well as the possible evolution of the current laws due to new challenges.