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Peppet, Scott R. --- "Freedom of contract in augmented reality" [2018] ELECD 1390; in Barfield, Woodrow; Blitz, J. Marc (eds), "Research Handbook on the Law of Virtual and Augmented Reality" (Edward Elgar Publishing, 2018) 604

Book Title: Research Handbook on the Law of Virtual and Augmented Reality

Editor(s): Barfield, Woodrow; Blitz, J. Marc

Publisher: Edward Elgar Publishing

ISBN: 9781786438584

Section: Chapter 18

Section Title: Freedom of contract in augmented reality

Author(s): Peppet, Scott R.

Number of pages: 32

Abstract/Description:

In the past decade, digital information has invaded our experience of physical space. Whether on a smartphone, tablet, connected watch, smartspeaker, or other device, this surge in ubiquitous internet access has opened the door to a range of mobile applications designed to saturate our daily experiences with previously unavailable information. In this increasingly “augmented reality,” a consumer shopping in a bricks and mortar retailer can learn instantly about a product’s capabilities, safety record, environmental friendliness—or contract terms. This chapter considers the implications of these developments for contract law, and, particularly, for freedom of contract.