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Potocnik, Metka --- "Arbitrating Brands" (Edward Elgar Publishing, 2019) [2019] ELECD 1818

Editor(s): Potočnik, Metka

Title: Arbitrating Brands

Sub-title: International Investment Treaties and Trade Marks

Series: Elgar International Investment Law series

Topics: Arbitration and Dispute Resolution

Publisher: Edward Elgar Publishing

Date of Publication: 30 August 2019

Number of pages: c 320

Abstract/Description:

In light of the controversy of the Philip Morris cases against Australia and Uruguay, this book systematically explores trade marks and brands as foreign direct investment, and in particular their substantive protection under international investment treaties. With the use of various hypothetical examples of devaluation of investments made in brands, the book explores the specifics of arbitrating investment claims arising out of state trade mark regulation. This work aims to establish useful tools in bridging the terminological and analytical gaps between experts in intellectual property law and international investment law.