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Beebe, Barton --- "Empirical studies of trademark law" [2019] ELECD 1986; in Depoorter, Ben; Menell, Peter; Schwartz, David (eds), "Research Handbook on the Economics of Intellectual Property Law" (Edward Elgar Publishing, 2019) 617

Book Title: Research Handbook on the Economics of Intellectual Property Law

Editor(s): Depoorter, Ben; Menell, Peter; Schwartz, David

Publisher: Edward Elgar Publishing

Section: Chapter 28

Section Title: Empirical studies of trademark law

Author(s): Beebe, Barton

Number of pages: 20

Abstract/Description:

This chapter sets forth a literature review of empirical studies of trademark law, including studies of trademark registration practices, trademark distinctiveness, courts’ adjudication of the likelihood of consumer confusion and the likelihood of trademark dilution, and litigants’ and courts’ uses of survey evidence.


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