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Torres-Spelliscy, Ciara --- "Political Brands" (Edward Elgar Publishing, 2019) [2019] ELECD 2126

Editor(s): Torres-Spelliscy, Ciara

Title: Political Brands

Topics: Constitutional and Administrative Law

Publisher: Edward Elgar Publishing

Date of Publication: 27 September 2019

Number of pages: c 352

Abstract/Description:

From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.