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"Contents" [2019] ELECD 2128; in Torres-Spelliscy, Ciara (ed), "Political Brands" (Edward Elgar Publishing, 2019) v

Book Title: Political Brands

Editor(s): Torres-Spelliscy, Ciara

Publisher: Edward Elgar Publishing

Section Title: Contents

Number of pages: 1

Extract:

Contents

Acknowledgments vi

Branding itself: an introduction 1

PART I THE LEGAL LANDSCAPE

1 Branding truth 19

2 Branding corruption 41

3 Branding corporations 66

PART II BRANDING INFECTING POLITICS

4 Branding partisanship 93

5 Branding candidates on TV 116

6 Branding candidates online 141

PART III WHEN BRANDING GETS PERNICIOUS

7 Branding the news 168

8 Branding treason 187
9 Branding racism 216

PART IV REJECTING TOXIC BRANDS

10 Branding greed 243

11 Branding boycotts 267

12 Branding tragedy 293

Epilogue: needed reforms 316

Index 323

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