After Part 5 of the Public Administration Act 2004 insert —
The objects of this Part are—
(a) to establish standards to ensure that public sector communication is in the public interest; and
(b) to ensure that public sector communication is not party political; and
(c) to provide for specific standards for public sector communication advertised on television.
(1) A public sector body that publishes or causes to be published a public sector communication must ensure that publication is in the public interest.
(2) Without limiting subsection (1), the regulations may prescribe public interest purposes for the purposes of this section.
A public sector body that publishes or causes to be published a public sector communication must ensure that the public sector communication—
(a) is not designed or intended to directly or indirectly influence public sentiment for or against—
(i) a political party; or
(ii) a candidate for election; or
(iii) a member of Parliament; or
(iv) the current Government of the State; or
(v) the current Government of the Commonwealth; and
(b) is otherwise in accordance with the prescribed public sector communication standards (if any).
(1) A public sector body that advertises or causes to be advertised a public sector communication on television must ensure that the purpose of the public sector communication is one of the following—
(a) to promote public safety, personal security or behavioural change;
(b) to promote social cohesion, civic pride or community spirit within the general public;
(c) to promote commercial or economic development within the State;
(d) to generate revenue for public sector bodies or for the State through consumption of products or services delivered by or in partnership with public sector bodies;
(e) to promote compliance with legislative requirements.
(2) In addition to the requirements of subsection (1), a public sector body that advertises or causes to be advertised a public sector communication on television must do so in accordance with any applicable standards and requirements under section 97E.
A public sector body that advertises or causes to be advertised a public sector communication must do so in accordance with the prescribed advertising standards or prescribed advertising requirements (if any).
Examples
Purchasing a placement in a newspaper for printing a public sector communication or purchasing a placement on the radio for the broadcast of a public sector communication.".